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Impact of XML sitemap errors on SEO

July 24, 2023

When it comes to search engine optimisation (SEO), XML sitemaps play a crucial role in helping search engines understand the structure and content of a website. Often a sitemap can be read but has errors such as missing XML tags or contains broken links. In this article, we will explore the importance of XML sitemaps

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Meet the Mavericks of Healthcare Marketing

February 23, 2023

Where do people turn to when they need health-related information? They google it. However, the performance and search engine optimisation (SEO) marketing strategies of most pharma and healthcare companies are far from effective – and often non-existent. With this drastic industry gap in mind, Matt Lowe launched performance-io as the first-ever healthcare-centric SEO agency in

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Understanding Core Web Vitals – performance-io India

July 20, 2022

Core Web VitalsWhat are Core Web Vitals? Google introduced Core Web Vitals to guide developers and site owners in understanding the quality signals essential for delivering a great user experience on the web. Core Web Vitals are a set of metrics from Google that help developers understand how users experience a web page. These tools

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PIO at BIBS— 5 Lessons to learn from the Legend of Indian Football: Bhaichung Bhutia

June 22, 2022

Introduction Name of the Event: Management, Life and Learning with Bhaichung Bhutiya. Organiser: Bengal Institute of Business Studies. Guest: Mr Bhaichung Bhutia. Session Inaugurator: Dr. Anindya Dutta (Principal, BIBS). Interviewer: Prof. Aniruddha Banerjee (Vice Principal, BIBS). Bhaichung’s Story Bhaichung Bhutia was born on December 15, 1976, in Tinkitam, Sikkim, and made his debut in the

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Confusion in Resource Utilisation in Startups

October 18, 2021

Resource utilisation helps managers understand how their team is utilising their time to make more effective resourcing decisions that expand their efficiency and productivity…

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Importance of Quality Control Process in a Business / Agency

October 11, 2021

Quality control is a process in any organisation’s workflow that determines whether the service or product they cater to is perfect sans errors, whether minuscule or gigantic ones…

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