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A little about us., the Health-tech Performance Marketing Agency.

Welcome to PIO (PIO) is the world’s first performance marketing agency specialising in pharma, healthcare and biotech, with clients including Amgen, Elanco, GSK, Janssen, LEO, Gilead and Amicus.

In 2017, CEO Matt Lowe pioneered the company after launching and running the world’s first health-based search engine optimisation (SEO) agency, Unlimited Group’s Search Unlimited, for three successful years. Today, drives exponential growth for global health-tech clients with innovative, data-driven performance marketing strategies and tactics to win at digital.

As the experts, big brands come to us for all things performance. Our platform-agnostic services include technical SEO, content marketing, user experience (UX), conversion rate optimisation (CRO), pay-per-click (PPC) advertising, social media, digital PR, data and insights (ask us about our PIOneer Benchmark Audit), and bespoke consultation. Want to learn more?

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In 2024, was recognised as one of India’s Best Workplaces™ by Great Place to Work®, the global authority on workplace culture. We are incredibly proud of the culture that we have fostered & maintained through our rapid growth and expansion into different markets.


Some of the reasons behind why we’ve been ranked as an outstanding place to work include:


  • 100% of employees believe they are treated fairly regardless of their gender
  • 100% of employees believe our customers would rate the service we deliver as ‘excellent’
  • 95% of employees believe management trust people to do a good job without watching over their shoulders


In addition to these statistics, prioritises diversity, professional growth, and work-life balance. Through initiatives like diversity training and flexible work arrangements, team members feel valued and supported throughout all stages of life. Open communication and recognition programmes further contribute to a positive culture where employees thrive and deliver exceptional work for clients.


Our founder and CEO Matt Lowe said “For me, the culture is perhaps the thing I am most proud of at performance-io – it’s a place where everyone has a voice and everyone feels welcome whilst challenged to grow and keep delivering great work for our clients”.

We are PIOneers

Our people, of course, underpin everything. There is no without our PIOneers, every one of whom has been hired not only for their performance mastery but also for their extraordinary attributes.  We’re proud to have united such a diverse, inclusive group of legendary talent.

Less digital unicorns, more digital phoenixes, our team rises from the ashes of every digital trend (or Google update!) with new learnings and big, bold data-led ideas. Our focus is on futurism, not just short-term gains. It’s this unique blend of empirical data and human ingenuity that enables us to deliver performance triumphs, time and again.

Forget the status quo and join us on our journey to globally transform online performance, no matter what the challenges. We’re PIO. We are pioneers, problem-solvers, mavericks. And we’re not here to play.

We’re here to stay.

Meet the global team Meet the India team

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If you have any questions about us, or want to reach us, please do not hesitate to contact us or send us an email.


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